IT for Strategic Advantage   Leave a comment


Given that strategic advantage is gained through the management of information, how are you managing your information?

And where is your information? Is it locked up databases only belonging to unique applications? Is it hidden in those hundreds, or perhaps thousands, of files of unstructured data?

And yes, all that structured and unstructured data is secure. Its backed up, its well managed from an operational perspective. But is it well managed from a strategic perspective? The auditors can come past and give you a clean bill of health from their perspective, but can the forward thinkers come past and say “wow!” Will these strategic thinkers come past and tell you will certainly maintain the health of your organisation through your perceptive management of information.

For IT is a fundamental aspect of enabling staff to be flexible and to be forward thinking. Yes, IT is there to obtain operational efficiency. But its also available to support, even lead, the strategic positioning of your company.

And the importance of strategic positioning? Well, have you thought about what is happening around you? Have you thought about the jetstream of business today? Reflect on the word change. On the improvements we see daily in all manner of areas? On the increasing effectiveness of all manner of new services. Doesn’t life seem to changing at an increasing rate? What about your markets, your customers, aren’t they changing too?

So, how do you keep up? Do you drill into your data to look for historical insight? Do you gather information from outside your organisation to assist in the forecasting of what path to follow?

You can effectively use information technology to improve your strategic positioning.

For more, visit Dellium Advisory, follow on Twitter, connect using LinkedIn, or review my strategy and futures-centric blog.

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Posted August 29, 2014 by terop in Business Strategy, ICT Strategy, Innovation

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